Sanctuary Ventures (2025)
Freelance Graphic Designer

Sanctuary is a mystical products and services company offering illuminating experiences to millennial & gen-z audiences

Overview:

Now we're freelancing! 2025

When I was asked to return as a Freelance Designer, I was excited. I was now taking ownership of conceptualizing design layouts for new carousel and story posts. I worked alongside the social media manager, Codie Zamora, in field testing new social media content. Upon arriving, the company’s visual language and branding were shifting into realistic, nostalgia-based photography and themes.
I created new original content from the initial brief to final delivery, highlighting my creative diversity and flexibility.

The most exciting transition was now collaborating on partnerships for various brands. I redesigned Sanctuary's past feed posts into promotional visuals for partnership posts across fashion, food, retail, and film industries.

Bigger Projects. More Creative Control. New visual direction...

What's New & What’s Improved...

Pop Up Ads - Using the company’s new Typography....also more gradients now ; )

Redesigning Story Templates

Layout shifts for Instagram’s 1350 x 1080 format

New design/layout for transit - themed carousels

Mercury Retrograde Giveaway Promotion

Pop Off Matrix - New Carousel Format

Summer Festival Story Quiz

BRAND PARTNERSHIPS

My key design projects involved working on brand partnership pitches and posts for streaming services such as
Amazon, Netflix, Apple TV, and Disney +

Disney +

Apple TV

We Were Liars ( Amazon) and The Life List ( Netflix) were accepted partnerships that were promoted through Sanctuary’s digital platforms.

The Life List

For The Life List, we hosted two takeovers - one for pre-premiere and post-premiere. I was assigned to create story posts. With a project brief and copy to work with, as well as a marketing pack, I had creative freedom to explore color, photography, type, and layout.

Other promotions for the feed, reusing previous templates.

WE WERE LIARS

For We Were Liars in particular, the challenge was to blend the show's visual themes into Sanctuary's branding system. Amazon had given us some requests, including incorporating lemon motifs, and the Art director had guided me to lean into the New England setting the show takes place in.

With the plot being a dark mystery in an idyllic, picturesque town, we wanted to capture a sense of moodiness and mystique as well.

For the story quiz, my process started with curating photography for the backgrounds. I alternated between atmosphere and TV stills from the show to draw curiosity into what the show may be about, without revealing too much

The Marketing Team provided a brand guide for the show. And I was able to find the TV show’s official typography to use for the header/questions. Sanctuary fonts were used for the body/answers. I pulled color palettes from the Show’s brand guide and the landscape backgrounds I curated.

The questions start lighthearted; the images are sunny.

As the quiz progresses, the photos feel more moody. The questions become a little more ominous. The characters look more concerned. The show centers around a complex mystery in a pristine coastal town, with secrets emerging, and I wanted to capture that feeling as one takes the quiz.

The story design still feels like Sanctuary while honoring the show's visual theme