The ways in which a minute shift in messaging, visuals, composition, and language, can predominantly shape how people form attitudes and behaviors. These invisible factors can work for better or worse, and I was fascinated by the role art and design played in marketing persuasion and psychological socialization.
I wanted to explore how we share visions and solidify connections and empathy, building on years of acdemic research on how visual tools shape our realities and how we see ourselves.
Ideas that my work pulls from include: Perception. Epistemology. Language.