Branding; UI/UX Design
 Figma; Illustrator
Friendly’s is a restaurant chain that focuses on classic American diner dishes, with ice cream as the main event. This is a place I grew up loving as a child. Since those early years, the brand has mostly remained the same, with only slight upgrades. I decided to give Friendly’s a complete makeover, turning its retro 50’s, classic diner aesthetic into a contemporary ice cream cafe. 
Instead of Friendly's being geared towards families and younger kids, I wanted to attract a young adult/teen audience. I achieved this by making the ice cream selection more artisan and upscale, while still embracing the whimsical, offbeat energy of a fun ice cream shop with unconventional offerings.
Desktop
Mobile
Process
Typemark Sketch Ideas
Typemark Sketch Ideas
Typemark experiments
Typemark experiments
Typemark experiments
Typemark experiments
Type pairing studies
Type pairing studies
Type pairing studies
Type pairing studies
Sitemap Brainstorming
Sitemap Brainstorming
Sitemap
Sitemap
Wireframe Brainstoming
Wireframe Brainstoming
Wireframe Tests
Wireframe Tests

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