Motion Graphics; Social Campaign
Illustrator; After Effects
Overfishing is a serious environmental concern that is threatening the ocean’s very delicate ecosystem. To bring attention to this issue, I created a social campaign animation that encourages chefs and others in the culinary industry to lead the change towards sustainable fishing practices.
I built my story by designing scenes using vector graphics retrieved from Freepik.com. Simple motion, suddle effects, and dynamic transitions take the viewers on a journey through the dangers of harmful fishing practices, and introduce ways that we can help mitigate the issue.
Storyboard & Script