Brand, Entertainment & Social Impact Design | Digital + Print + Campaign Design
Brand, Entertainment & Social Impact Design | Digital + Print + Campaign Design
Terra Carta Design Lab
A Sustainable Design Initiative
2024 Climate Week
Overview:
When I was hired as an administrative assistant during a transitional period for the newly established department of Strategic Partnerships, I was tasked with supporting the launch of a new international design competition program that the school decided to participate in.
It was an awesome opportunity to learn, discover, and engage with the world of design entrepreneurship and sustainability.
Program flier I designed during the early stages of the competition
Under the supervision of Creative Director Vrinda Mathur and Project Manager Sara Ossana, and in collaboration with graduate assistant Xubai Li, we completed environmental banners for a trade show exhibition for RISD Finalists. I designed 5 of the 10 project banners, intended to unite each unique project under a consistent branding system.
Environmental Graphic Banners for 5 of the 10 Finalist Teams
From initial sketching to final file preparation, the team integrated a clear yet playful visual language for the banners - one that represented the school and the competition as a whole, while also highlighting the individuality of each team’s work. The final banners complemented each team’s personal plinth, highlighting the competition goals and themes, while the plinths themselves gave each team a chance to showcase their projects more closely.
The exhibit was featured in two events for New York Climate Week (Sept 22-29, 2024). The outcome was a visually engaging, accessible, and audience-centered experience.
New Lab Exhibition & Networking Event - September 26, 2024
Setting up exhibit at New Lab in Brooklyn